synexa Weekly

noch einen Nachtrag aus dem letzten Jahr:

ich hatte ein Interview mit babbel angekünfigt, das bisher aus Zeitgründen noch nicht stattgefunden hat. Nun bin ich aber im Blog dieses Unternehmens auf ein Interview gestoßen, in dem das Unternehmen Einblicke in seine Geschichte gewährt.

Was ich besonders interessant mit Blick auf neue Ideen fand: Im letzten Abschnitt gehen die Interviewten auf die Bedeutung der Community für ihre eigene Weiterentwicklung ein:

BB: Where do you think Babbel is going? Where do you see it in 2010?

SR: This year we tested a lot, Babbel grew. Before we were only five, and now we’re twelve with a lot of freelancers. I think what we tested is that the community is very important and still very important. .. this fun factor is very important and we will keep on doing that. With users uploading their own pictures so they’re involved, but also – content that is really serious and … “Babbel approved”. You can really go away, shut your computer down and say, I learned something and in a week I’ll remember it. It’s really a serious matter too.

UK: And maybe we’re going to have more user-generated content someday. That people build their own exercises and put them online, then you have a picture from the person and other users can vote if it’s a good tutorial or a bad one. Everyone can build material like us. Everyone can play teacher.

SR: As I said before, we have people from the community who come from all over the world, and the fact that you go to another country and learn how you speak there in that country… if it’s user-generated content then they will say, well if you come to my country and order something in a restaurant, you have to say these kinds of words.

Ganz wichtig: so eine Community will gepflegt werden! Wer sich das Interview im Original anschauen will, wird hier fündig >>

Tags: Führung, Kommunikation, Zusammenarbeit, synexa Ticker //